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CHI
Enviro
American
Smoothing
Treatment
It is
FREE
from
Formaldehyde
and Formaldehyde-releasing
Chemicals.
CHI
Enviro American Smoothing
Treatment is a
revolutionary safe
treatment. It eliminates up to 95% of
frizz while making curly hair more
manageable.
It
instantly adds amazing shine,
silkiness and condition to the
hair.
The results
of this safe alternative to
traditional harsh straightening systems are
amazing.
The
system safely smoothes frizzy, curly hair into
beautiful, soft silky
hair. When the powerful, yet gentle,
formula is combined with heat from the CHI Iron and dryer the hair
is bonded, providing incredible
results.
This
revolutionary smoothing system infuses the unique formula of amino
acids, proteins, silk and pearl into the hair’s
cuticle.
This
process dramatically improves the condition, shine and smoothness
of even the most unruly hair types.
Results typically lasts up to 4 months
depending on hair type.
Press
Release
Press -
Corporate CHI Enviro American Smoothing
Treatment
03/24/2011
Revolutionary new CHI
EnviroAmerican Smoothing
Treatment from
Farouk Systems, is a new professional in-salon treatment designed
with pearl and silk complex to transform frizzy, curly hair into
sleek polished tresses.
This revolutionary treatment is
safe,easy, simple
and is
cured with 410°F
heat to
rearrange bonds and infuse pearl and silk molecules into hair
cuticles filling in weak spots, creating an overall smoother
cuticle layer, locking out humidity and frizz.
The treatment can eliminate up to
95% of frizz
while
making curly hair more
manageable.
CHI
Envirois guaranteed to leave hair healthier,
stronger and smoother, while adding amazing
shine.
Unlike other salon services, the more hair
is treated with CHI EnviroAmerican Smoothing
Treatment, the
healthier it becomes.
With
each treatment, the absorption of silk and pearl make the hair
regenerate natural proteins, repel humidity, blow dry faster, style
easier and be straighter and
shinier.
CHI
Enviro American Smoothing
Treatmentis available in three formulations for
all hair types: Virgin/Resistant, Colored/Chemically treated and
Highlighted/Porous/Fine.
CHI
Enviro Home Care Maintenance
Products are designed to work synergistically
with CHI EnviroAmerican Smoothing
Treatment to prolong results and include:
Smoothing Shampoo, Smoothing Conditioner Smoothing Masque Smooth
Shine Spray and Smoothing Serum.

Many of you
have been asking questions about the new hair swe’ve been
talking about.
We asked
for a few facts from the company, Farouk Systems, and we wanted to
share them with all of you!
CHI
Enviro
American
Smoothing
Treatment

Q: What is
the CHI Enviro American Smoothing System?
A: This
revolutionary treatment eliminates up to 95% of frizz, reduces curl
and instantly adds amazing shine, silkiness and condition to the
hair. It is a protein reconstructing complex with amino acids,
proteins, silk and pearl to increase shine and
strength.
It is FREE from
Formaldehyde and Formaldehyde-releasing
Chemicals.
Its protein and amino acid complex allows
temporary change in the structure of hair fibers, leaving hair
easier to comb, as well as silkier, smoother and shinier
hair.
Q: When can
I color my hair?
A: Hair can
be colored immediately following the smoothing treatment with
Farouk Systems Ammonia Free colors.
Q: When can
I shampoo my hair?
A: You may
shampoo your hair 48 hours following the smoothing
treatment.
However, do not use pony tail bands, clippies,
headbands or anything that would stifle the hair’s straight pattern
for at least 48 hours following the
treatment.
Q:How long
will the results last?
A:Smoothing
treatment results can last up to 4 months depending upon hair type
and maintenance at home from client.
It is recommended that customers use the CHI
Enviro Home Care Maintenance Shampoo and
Conditioner.
Q: How long
does the treatment take to complete?
A: Average
time is usually 2 hours.
The length, density and amount of hair will
determine the time spent during this
service.
Q: How soon
can customers do a touch up?
A: This
hair straightening treatment can be given again after 4-6 weeks. It
has no harmful chemicals.
Only amino acids, proteins, silk and pearl are
infused into the hair



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